When the Wellington City Council in New Zealand made the decision to install recycling bins earlier this year, they knew that the branding and instructions on the bins would need to be very clear, vibrant and extremely strong to last a lifetime.
The use of a highly visible and durable graphic labelling technique was needed to enhance the visual impact of the branding as well as withstand the rigours of public use and weather. Sticky labels or screen printing would not fulfil the stringent requirements for this job.
Stallion Plastics in Palmerston North, New Zealand, the makers of the rotational moulded plastic bins, turned to Polymer Systems International, parent company of PSI Brand, for help with this requirement.
The Wellington City Council’s drink-container recycle bins are filling up around the city, easily identified by their bright green “Love NZ” branding and easy-to-read instructional permanent INMOULD graphics by PSI Brand. As a result of careful planning, quality moulding and vibrant graphics, they will continue to look good and promote recycling for many years to come.
“Bruce Reid of Stallion Plastics said, “We have worked with Polymer Systems International on numerous projects and found that they have the expertise and enthusiasm to carry a project of this importance to a successful conclusion. Polymer Systems assisted with the design as well as the production of these prominent, informative graphics for these special recycling bins.
“The application is so easy compared to other systems,
we can open the mould at any temperature and apply
the graphics right away”
Richard – Kayak Manufacturer, New Zealand
“PSI Brand have a taken our product image
& branding to the next level allowing us to come closer
to our motto ‘the mark of excellence’. ”
Jason Smith – Hydralada, New Zealand
“We have worked with PSI Brand on numerous projects
and found that they have the expertise and enthusiasm to carry
a project of this importance to a successful conclusion.”
Bruce Reid – Stallion Plastics , New Zealand