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When the Wellington City Council in New Zealand made the decision to install recycling bins earlier this year, they knew that the branding and instructions on the bins would need to be very clear, vibrant and extremely strong to last a lifetime.
The use of a highly visible and durable graphic labelling technique was needed to enhance the visual impact of the branding as well as withstand the rigours of public use and weather. Sticky labels or screen printing would not fulfil the stringent requirements for this job.
Stallion Plastics in Palmerston North, New Zealand, the makers of the rotational moulded plastic bins, turned to Polymer Systems International, parent company of PSI Brand, for help with this requirement.
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Bruce Reid of Stallion Plastics said, "We have worked with Polymer Systems International on numerous projects and found that they have the expertise and enthusiasm to carry a project of this importance to a successful conclusion. Polymer Systems assisted with the design as well as the production of these prominent, informative graphics for these special recycling bins.
Their dedication and professionalism helped us to get to market in record time."
The Wellington City Council's drink-container recycle bins are filling up around the city, easily identified by their bright green "Love NZ" branding and easy-to-read instructional permanent INMOULD graphics by PSI Brand. As a result of careful planning, quality moulding and vibrant graphics, they will continue to look good and promote recycling for many years to come.
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Additionally, the multi-layered clear coat resists the chemicals that may be used to clean the bins.
As featured in RotoworldTM Magazine, September-October 2008 Issue. www.rotoworldmag.com
To read more, download pdf of actual editorial. Permanently Tough, Permanently Good Looking - Brilliant'
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