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When Urban Rain Systems set about creating a new rainwater collection tank, they knew their product had to stand out in the market place. That meant the new, unique, attractive design of the RainCellTM demanded bright vibrant graphics that caught the eye of the consumer.
Gary Burchell, from Urban Rain Systems, says the company had a couple of considerations to take into account when looking at labelling the new product. "Firstly, we knew this tank had to be high quality and aesthetically pleasing to be accepted into the urban market. Secondly, we needed to display our product name in a professional, neat way that would stand up to the strong South African sun. We felt that in-mould labelling was our only viable option".
It is out of this need that Urban Rain Systems went looking for a supplier of such a graphic application system.
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"After researching Internet sites we found what we were looking for at www.psibrand.com. PSI Brand was quick to respond and to supply us with all the necessary information, quotations, and free samples we needed for our extensive trials," said Gary Burchell.
After initial trials were performed with INMOULD and POSTMOULD samples, Burchell felt that to complete his evaluation he needed actual INMOULD samples of his RainCellTM logo for further trialing in a production environment.
Following the receipt of these custom samples, the final trial proved a great success eliminating any doubt of inconsistency.
The advantages that the graphics offered and the benefits became so much more evident.
Many moulders are now not only discovering this unique system, but also reconsidering using graphics when shown the features and benefits that PSI Brand offer
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Gary Burchell cites the key reasons and advantages for using PSI Brand. "The graphics are very user-friendly. They are reliable and offer consistent results. PSI Brand is also an excellent company to partner with because they supply great technical advice and after-sales service. We also found that once the graphics have been applied and the moulding is complete, it's the quality of the finished product that stands as testament to a top-range graphics system.
PSI Brand graphics have given us a very clear product distinction in the market place. Our RainCellTM tank is seen as a high-quality product and with it we've been able to secure a firm place in the market."
Permanent graphics as used by Urban Rain Systems for product name identification and recognition are also ideal for warning and instructional labels, serial numbering and barcodes, or purely just to enhance the aesthetic look of a product.
Download pdf to read more: 'PSI Brand's Vibrant In-Mould Graphics' - October 2010
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